RELIABILITY OF NOMINAL DATA BASED ON QUALITATIVE JUDGMENTS

被引：1115

作者：

PERREAULT, WD ^{[1
]}

LEIGH, LE ^{[1
]}

机构：

[1] BIRMINGHAM SO COLL,MKT,BIRMINGHAM,AL

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 02期

关键词：

D O I：

10.2307/3172601

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

引用

收藏

页码：135 / 148

页数：14

相关论文

共 49 条

[1]

[Anonymous], 1961, THEORY PROBLEMS STAT

[2]

AN EVALUATION OF THE CHILDRENS ADVERTISING REVIEW UNIT [J].

ARMSTRONG, GM .

JOURNAL OF PUBLIC POLICY & MARKETING, 1984, 3 :38-55

[3]

HOW ADVERTISING AFFECTS SALES - META-ANALYSIS OF ECONOMETRIC RESULTS [J].

ASSMUS, G ;

FARLEY, JU ;

LEHMANN, DR .

JOURNAL OF MARKETING RESEARCH, 1984, 21 (01) :65-74

[4]

EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS [J].

BETTMAN, JR ;

PARK, CW .

JOURNAL OF CONSUMER RESEARCH, 1980, 7 (03) :234-248

[5]

ATTRIBUTIONS IN THE BOARD ROOM - CAUSAL REASONING IN CORPORATE ANNUAL REPORTS [J].

BETTMAN, JR ;

WEITZ, BA .

ADMINISTRATIVE SCIENCE QUARTERLY, 1983, 28 (02) :165-183

[6]

EXPERIENCES WITH THE BETTMAN-PARK VERBAL-PROTOCOL CODING SCHEME [J].

BIEHAL, G ;

CHAKRAVARTI, D .

JOURNAL OF CONSUMER RESEARCH, 1982, 8 (04) :442-448

[7]

COEFFICIENT KAPPA - SOME USES, MISUSES, AND ALTERNATIVES [J].

BRENNAN, RL ;

PREDIGER, DJ .

EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1981, 41 (03) :687-699

[8]

CHILDRENS USE OF COGNITIVE DEFENSES AGAINST TELEVISION ADVERTISING - A COGNITIVE RESPONSE APPROACH [J].

BRUCKS, M ;

ARMSTRONG, GM ;

GOLDBERG, ME .

JOURNAL OF CONSUMER RESEARCH, 1988, 14 (04) :471-482

[9]

PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS [J].

CHURCHILL, GA .

JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) :64-73

[10]

THE DETERMINANTS OF SALESPERSON PERFORMANCE - A META-ANALYSIS [J].

CHURCHILL, GA ;

FORD, NM ;

HARTLEY, SW ;

WALKER, OC .

JOURNAL OF MARKETING RESEARCH, 1985, 22 (02) :103-118

← 1 2 3 4 5 →