SOCIAL ACCOUNTS IN CONFLICT SITUATIONS - USING EXPLANATIONS TO MANAGE CONFLICT

Considerable attention has been given to different behavioral strategies of conflict management (e.g., avoidance, compromise, collaboration). However, conflict theory and research has overlooked a simple, but effective strategy for managing conflict: the use of social accounts or explanations. In this paper, we review the literature on the use of social accounts in conflict situations and find it supports the argument that social accounts can be an effective conflict-management strategy. Based on this analysis, we propose several promising directions for future theory development and research concerning the role of social accounts in conflict situations. In addition, we identify tradeoffs and dilemmas created when social accounts are used to manage conflict.