A CONTENT-ANALYSIS OF CHINESE MAGAZINE ADVERTISEMENTS

被引：47

作者：

RICE, MD

LU, ZM

机构：

来源：

JOURNAL OF ADVERTISING | 1988年 / 17卷 / 04期

关键词：

D O I：

10.1080/00913367.1988.10673128

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：43 / 48

页数：6

共 22 条

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