ANALYZING INCREMENTAL SALES FROM A DIRECT MAIL COUPON PROMOTION

被引：72

作者：

BAWA, K

SHOEMAKER, RW

机构：

来源：

JOURNAL OF MARKETING | 1989年 / 53卷 / 03期

关键词：

D O I：

10.2307/1251343

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：66 / 78

页数：13

共 23 条

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