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Consumer Reactions to CSR:A Brazilian Perspective[J] . Sergio W. Carvalho,Sankar Sen,Márcio Oliveira Mota,Renata Carneiro Lima.Journal of Business Ethics . 2010 (2)
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The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk[J] . Xueming Luo,C. B. Bhattacharya.Journal of Marketing . 2009 (6)
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Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention[J] . Ki-Hoon Lee,Dongyoung Shin.Public Relations Review . 2009 (2)
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