How does shopping with others influence impulsive purchasing?

被引：265

作者：

Luo, XM ^{[1
]}

机构：

[1] Univ Texas, Coll Business Adm, Dept Mkt, Arlington, TX 76019 USA

来源：

JOURNAL OF CONSUMER PSYCHOLOGY | 2005年 / 15卷 / 04期

关键词：

D O I：

10.1207/s15327663jcp1504_3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Most research in consumer psychology assumes that impulsive purchasing can be best explained by factors at the individual level. In contrast, this research examines how the presence of others influences this behavior. Results of 2 experiments suggest that the presence of peers increases the urge to purchase, and the presence of family members decreases it. However, this difference is greater when the group (peers or family) is cohesive and when participants are susceptible to social influence.

引用

页码：288 / 294

页数：7

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