Effects of Time Frame on Creative Thought: Process Versus Problem-Solving Effects

Time and people's perceptions of it have commonly been held to influence creative thought. One critical concern is the effect of temporal orientation, a focus on the past, present, or future, on creative thought. To address this issue, 197 undergraduates were asked to produce a solution to an educational creative problem-solving task. Solutions to this problem were scored for quality, originality, and elegance; preparatory activities were scored for effective execution of requisite creative problem-solving processes. Temporal orientation, time pressure, and framing were manipulated. It was found that temporal orientation, time pressure, and framing did not exert strong effects on solution quality, originality, and elegance. However, temporal orientation, time pressure, and framing exerted stronger, albeit different, effects on the effectiveness of process execution with time pressure contributing to effective execution of some processes, but not others. The implications of these findings for understanding the ways in which time influences creative thought are discussed.