ATTITUDE-BEHAVIOR CONSISTENCY - THE IMPACT OF PRODUCT TRIAL VERSUS ADVERTISING

被引：318

作者：

SMITH, RE ^{[1
]}

SWINYARD, WR ^{[1
]}

机构：

[1] BRIGHAM YOUNG UNIV,PROVO,UT 84602

来源：

JOURNAL OF MARKETING RESEARCH | 1983年 / 20卷 / 03期

关键词：

D O I：

10.2307/3151829

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：257 / 267

页数：11

共 58 条

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