CLUSTER-ANALYSIS IN MARKETING-RESEARCH - REVIEW AND SUGGESTIONS FOR APPLICATION

被引：1310

作者：

PUNJ, G ^{[1
]}

STEWART, DW ^{[1
]}

机构：

[1] VANDERBILT UNIV,OWEN GRAD SCH MANAGEMENT,NASHVILLE,TN 37240

来源：

JOURNAL OF MARKETING RESEARCH | 1983年 / 20卷 / 02期

关键词：

D O I：

10.2307/3151680

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：134 / 148

页数：15

共 96 条

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