STRATEGIC BRAND CONCEPT-IMAGE MANAGEMENT

被引：1058

作者：

PARK, CW ^{[1
]}

JAWORSKI, BJ ^{[1
]}

MACINNIS, DJ ^{[1
]}

机构：

[1] UNIV ARIZONA, MKT, TUCSON, AZ 85721 USA

来源：

JOURNAL OF MARKETING | 1986年 / 50卷 / 04期

关键词：

D O I：

10.2307/1251291

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：135 / 145

页数：11

共 41 条

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