THE RELATIONSHIP BETWEEN MARKET CHARACTERISTICS AND PROMOTIONAL PRICE ELASTICITIES

被引：137

作者：

BOLTON, RN

机构：

来源：

MARKETING SCIENCE | 1989年 / 8卷 / 02期

关键词：

D O I：

10.1287/mksc.8.2.153

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：153 / 169

页数：17

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