THE RELATIONSHIP BETWEEN MARKET CHARACTERISTICS AND PROMOTIONAL PRICE ELASTICITIES

被引：137

作者：

BOLTON, RN

机构：

来源：

MARKETING SCIENCE | 1989年 / 8卷 / 02期

关键词：

D O I：

10.1287/mksc.8.2.153

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：153 / 169

页数：17

相关论文

共 29 条

[21]

Narasimhan C., 1984, MARKET SCI, V3

[22] INFORMATION AND CONSUMER BEHAVIOR [J].

NELSON, P .

JOURNAL OF POLITICAL ECONOMY, 1970, 78 (02) :311-329

[23] ADVERTISING AS INFORMATION [J].

NELSON, P .

JOURNAL OF POLITICAL ECONOMY, 1974, 82 (04) :729-754

[24] USING A NATURAL EXPERIMENT TO ESTIMATE PRICE ELASTICITY - THE 1974 SUGAR SHORTAGE AND THE READY-TO-EAT CEREAL MARKET [J].

NESLIN, SA ;

SHOEMAKER, RW .

JOURNAL OF MARKETING, 1983, 47 (01) :44-57

[25] PRODUCT LIFE-CYCLE AND TIME-VARYING ADVERTISING ELASTICITIES [J].

PARSONS, LJ .

JOURNAL OF MARKETING RESEARCH, 1975, 12 (04) :476-480

[26] COMMENT ON DYNAMICS OF PRICE ELASTICITY AND BRAND LIFE-CYCLES - AN EMPIRICAL-STUDY [J].

SHOEMAKER, RW .

JOURNAL OF MARKETING RESEARCH, 1986, 23 (01) :78-82

[27] DYNAMICS OF PRICE ELASTICITY AND BRAND LIFE-CYCLES - EMPIRICAL-STUDY [J].

SIMON, H .

JOURNAL OF MARKETING RESEARCH, 1979, 16 (04) :439-452

[28] THE PRICE ELASTICITY OF SELECTIVE DEMAND - A META-ANALYSIS OF ECONOMETRIC-MODELS OF SALES [J].

TELLIS, GJ .

JOURNAL OF MARKETING RESEARCH, 1988, 25 (04) :331-341

[29] A REFERENCE PRICE MODEL OF BRAND CHOICE FOR FREQUENTLY PURCHASED PRODUCTS [J].

WINER, RS .

JOURNAL OF CONSUMER RESEARCH, 1986, 13 (02) :250-256