USING A NATURAL EXPERIMENT TO ESTIMATE PRICE ELASTICITY - THE 1974 SUGAR SHORTAGE AND THE READY-TO-EAT CEREAL MARKET

被引：23

作者：

NESLIN, SA ^{[1
]}

SHOEMAKER, RW ^{[1
]}

机构：

[1] NYU,NEW YORK,NY 10003

来源：

关键词：

D O I：

10.2307/3203426

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：44 / 57

页数：14

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[2]

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[3]

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CLARKE, DG .

[7]

Comanor W.S., 1974, ADVERTISING MARKET P

[8]

COOK TD, 1979, QUASI EXPT

CURHAN, RC .

[10] CONSUMER PERCEPTIONS OF COMPARATIVE PRICE ADVERTISEMENTS [J].

DELLABITTA, AJ ;

MONROE, KB ;

MCGINNIS, JM .