THE VARIETIES OF CONSUMPTION EXPERIENCE - COMPARING 2 TYPOLOGIES OF EMOTION IN CONSUMER-BEHAVIOR

被引:388
作者
HAVLENA, WJ [1 ]
HOLBROOK, MB [1 ]
机构
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027
关键词
D O I
10.1086/209078
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:394 / 404
页数:11
相关论文
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