ON METHOD IN CONSUMER RESEARCH - A CRITICAL RELATIVIST PERSPECTIVE

[101] MACKENZIE DA, 1981, STATISTICS BRITAIN 1

[102] SOCIAL-CLASSES AND SPENDING BEHAVIOR [J]. JOURNAL OF MARKETING, 1958, 23 (02) : 121 - 130

[103] COMPARISON OF 4 MULTI-ATTRIBUTE MODELS IN PREDICTION OF CONSUMER ATTITUDES [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (01) : 38 - 52

[104] THE INTELLIGIBILITY OF COGNITIVE RELATIVISM [J]. MONIST, 1984, 67 (03) : 327 - 340

[105] MILL JS, 1959, SYSTEM LOGIC

[106] TELLING MORE THAN WE CAN KNOW - VERBAL REPORTS ON MENTAL PROCESSES [J]. PSYCHOLOGICAL REVIEW, 1977, 84 (03) : 231 - 259

[107] A BEHAVIOR-MODIFICATION PERSPECTIVE ON MARKETING [J]. JOURNAL OF MARKETING, 1980, 44 (02) : 36 - 47

[108] OLSON JC, 1981, ADV CONSUM RES, V9, pR5

[109] Peter J. P., 1982, MARKETING THEORY PHI, P11

[110] Peter J. Paul, 1983, MARKETING THEORY PHI, P382

[101] MACKENZIE DA, 1981, STATISTICS BRITAIN 1

[102] SOCIAL-CLASSES AND SPENDING BEHAVIOR [J]. JOURNAL OF MARKETING, 1958, 23 (02) : 121 - 130

[103] COMPARISON OF 4 MULTI-ATTRIBUTE MODELS IN PREDICTION OF CONSUMER ATTITUDES [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (01) : 38 - 52

[104] THE INTELLIGIBILITY OF COGNITIVE RELATIVISM [J]. MONIST, 1984, 67 (03) : 327 - 340

[105] MILL JS, 1959, SYSTEM LOGIC

[106] TELLING MORE THAN WE CAN KNOW - VERBAL REPORTS ON MENTAL PROCESSES [J]. PSYCHOLOGICAL REVIEW, 1977, 84 (03) : 231 - 259

[107] A BEHAVIOR-MODIFICATION PERSPECTIVE ON MARKETING [J]. JOURNAL OF MARKETING, 1980, 44 (02) : 36 - 47

[108] OLSON JC, 1981, ADV CONSUM RES, V9, pR5

[109] Peter J. P., 1982, MARKETING THEORY PHI, P11

[110] Peter J. Paul, 1983, MARKETING THEORY PHI, P382