MISSPECIFICATION AND THE INHERENT RANDOMNESS OF THE MODEL ARE AT THE HEART OF THE BRODIE AND DEKLUYVER ENIGMA

被引：10

作者：

BASS, FM

机构：

来源：

INTERNATIONAL JOURNAL OF FORECASTING | 1987年 / 3卷 / 3-4期

关键词：

D O I：

10.1016/0169-2070(87)90037-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：441 / 444

页数：4

相关论文

共 7 条

[1] MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING
BECKWITH, NE
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 168 - 176
[2] CONCERNING LOGICAL CONSISTENCY OF MULTIVARIATE MARKET SHARE MODELS
BECKWITH, NE
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 341 - 344
[3] ATTRACTION VERSUS LINEAR AND MULTIPLICATIVE MARKET SHARE MODELS - AN EMPIRICAL-EVALUATION
BRODIE, R
DEKLUYVER, CA
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (02) : 194 - 201
[4] A COMPARISON OF MARKET SHARE MODELS AND ESTIMATION PROCEDURES
GHOSH, A
NESLIN, S
SHOEMAKER, R
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (02) : 202 - 210
[5] ON THE PREDICTIVE POWER OF MARKET SHARE ATTRACTION MODELS
LEEFLANG, PSH
REUYL, JC
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (02) : 211 - 215
[6] ON THE PREDICTION POWER OF MARKET SHARE ATTRACTION MODELS
NAERT, P
WEVERBERGH, M
[J]. JOURNAL OF MARKETING RESEARCH, 1981, 18 (02) : 146 - 153
[7] LOGICALLY CONSISTENT MARKET SHARE MODELS
NAERT, PA
BULTEZ, A
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 334 - 340