WHAT MAKES A NEW PRODUCT A WINNER - SUCCESS FACTORS AT THE PROJECT LEVEL

[1] Abell D.F., 1980, DEFINING BUSINESS ST

[2] [Anonymous], 1984, J BUS STRAT, DOI DOI 10.1108/EB039054

[3] ANSOFF IH, 1965, CORPORATE STRATEGY, P103

[4] Booz Allen, 1982, NEW PRODUCTS MANAGEM

[5] CHOFFRAY JM, 1985, 4 PENN STAT U I STUD

[6] Cooper R., 1986, WINNING NEW PRODUCTS, V1st ed.

[7] NEW PRODUCT SUCCESS IN INDUSTRIAL FIRMS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1982, 11 (03) : 215 - 223

[8] PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS [J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (5-6) : 277 - 292

[9] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[10] AN INVESTIGATION INTO THE NEW PRODUCT PROCESS - STEPS, DEFICIENCIES, AND IMPACT [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1986, 3 (02) : 71 - 85

[1] Abell D.F., 1980, DEFINING BUSINESS ST

[2] [Anonymous], 1984, J BUS STRAT, DOI DOI 10.1108/EB039054

[3] ANSOFF IH, 1965, CORPORATE STRATEGY, P103

[4] Booz Allen, 1982, NEW PRODUCTS MANAGEM

[5] CHOFFRAY JM, 1985, 4 PENN STAT U I STUD

[6] Cooper R., 1986, WINNING NEW PRODUCTS, V1st ed.

[7] NEW PRODUCT SUCCESS IN INDUSTRIAL FIRMS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1982, 11 (03) : 215 - 223

[8] PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS [J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (5-6) : 277 - 292

[9] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[10] AN INVESTIGATION INTO THE NEW PRODUCT PROCESS - STEPS, DEFICIENCIES, AND IMPACT [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1986, 3 (02) : 71 - 85