IMPROVING PREDICTIVE POWER OF CONJOINT-ANALYSIS BY CONSTRAINED PARAMETER-ESTIMATION

被引：39

作者：

SRINIVASAN, V

JAIN, AK

MALHOTRA, NK

机构：

[1] SUNY BUFFALO,BUFFALO,NY 14260

[2] GEORGIA INST TECHNOL,ATLANTA,GA 30332

来源：

JOURNAL OF MARKETING RESEARCH | 1983年 / 20卷 / 04期

关键词：

D O I：

10.2307/3151447

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：433 / 438

页数：6

共 12 条

[1] COMMERCIAL USE OF CONJOINT-ANALYSIS - A SURVEY [J].

CATTIN, P ;

WITTINK, DR .

JOURNAL OF MARKETING, 1982, 46 (03) :44-53

[2] ADDITIVE STRUCTURE IN QUALITATIVE DATA - ALTERNATING LEAST-SQUARES METHOD WITH OPTIMAL SCALING FEATURES [J].

DELEEUW, J ;

YOUNG, FW ;

TAKANE, Y .

PSYCHOMETRIKA, 1976, 41 (04) :471-503

[3] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J].

GREEN, PE ;

SRINIVASAN, V .

JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) :103-123

[4] DESIGN OF CHOICE EXPERIMENTS INVOLVING MULTIFACTOR ALTERNATIVES [J].

GREEN, PE .

JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) :61-68

[5] INTENSITY MEASURES OF CONSUMER PREFERENCE [J].

HAUSER, JR ;

SHUGAN, SM .

OPERATIONS RESEARCH, 1980, 28 (02) :278-320

[6] COMPARISON OF THE INTERNAL VALIDITY OF ALTERNATIVE PARAMETER-ESTIMATION METHODS IN DECOMPOSITIONAL MULTIATTRIBUTE PREFERENCE MODELS [J].

JAIN, AK ;

ACITO, F ;

MALHOTRA, NK ;

MAHAJAN, V .

JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) :313-322

[7] CHOOSING MULTIPLE ITEMS FROM A PRODUCT CLASS [J].

MCALISTER, L .

JOURNAL OF CONSUMER RESEARCH, 1979, 6 (03) :213-224

[8]

MONTGOMERY DB, 1980, MARKET MEASUREMENT A, P298

[9] CONSUMER PREFERENCE APPROACH TO PLANNING OF RURAL PRIMARY HEALTH-CARE FACILITIES [J].

PARKER, BR ;

SRINIVASAN, V .

OPERATIONS RESEARCH, 1976, 24 (05) :991-1025

[10] ALTERNATING LEAST-SQUARES OPTIMAL-SCALING - ANALYSIS OF NONMETRIC DATA IN MARKETING-RESEARCH [J].

PERREAULT, WD ;

YOUNG, FW .

JOURNAL OF MARKETING RESEARCH, 1980, 17 (01) :1-13

← 1 2 →