THE ROLE OF COGNITIVE RESPONSES AS MEDIATORS OF ALCOHOL WARNING LABEL EFFECTS

被引：23

作者：

ANDREWS, JC ^{[1
]}

NETEMEYER, RG ^{[1
]}

DURVASULA, S ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV, BATON ROUGE, LA 70803 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 1993年 / 12卷 / 01期

关键词：

D O I：

10.1177/074391569501200106

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors examine an important public policy issue, namely, the effectiveness of federally mandated and proposed alcohol warning labels. Specifically, warning label cognitive responses are tested as mediators of effects of five different alcohol warning label types on label attitudes. On the basis of requirements for ANOVA-based mediation, net support arguments mediated 76% of the warning label treatment effect on label attitudes. Following requirements for regression-based mediation, net support arguments mediated the relationship from attitude toward drinking to label attitudes. Public policy implications and future research directions are provided.

引用

页码：57 / 68

页数：12

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