USING SELF-CONGRUITY AND IDEAL CONGRUITY TO PREDICT PURCHASE MOTIVATION

被引：428

作者：

SIRGY, MJ

机构：

来源：

关键词：

D O I：

10.1016/0148-2963(85)90026-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：195 / 206

页数：12

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