INTERACTION MODEL OF CONSUMER UTILITY

被引：26

作者：

GREEN, PE ^{[1
]}

DEVITA, MT ^{[1
]}

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

JOURNAL OF CONSUMER RESEARCH | 1975年 / 2卷 / 02期

关键词：

D O I：

10.1086/208625

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：146 / 153

页数：8

共 16 条

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[2]

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[4]

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[5]

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RAO, VR .

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[7] ANALYSIS OF INTERACTIONS IN MARKETING RESEARCH DATA [J].

GREEN, PE .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) :410-420

[8] COMPLEMENTARITY MODEL OF CONSUMER UTILITY FOR ITEM COLLECTIONS [J].

GREEN, PE ;

DEVITA, MT .

JOURNAL OF CONSUMER RESEARCH, 1974, 1 (03) :56-67

[9] TRADE-OFF ANALYSIS OF CONSUMER VALUES [J].

JOHNSON, RM .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) :121-127

[10]

KRUSKAL JB, 1965, J ROY STAT SOC B, V27, P251

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