MARKETING AND MACHIAVELLIANISM

被引：178

作者：

HUNT, SD

CHONKO, LB

机构：

来源：

JOURNAL OF MARKETING | 1984年 / 48卷 / 03期

关键词：

D O I：

10.2307/1251327

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：30 / 42

页数：13

相关论文

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