PROBLEMS AND STRATEGIES IN SERVICES MARKETING

被引：1249

作者：

ZEITHAML, VA

PARASURAMAN, A

BERRY, LL

机构：

来源：

关键词：

D O I：

10.2307/1251563

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：33 / 46

页数：14

共 66 条

[11]

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[12]

BOOMS BH, 1981, MARKETING SERVICES, P172

[13] GROWTH STRATEGIES FOR SERVICE FIRMS [J].

CARMAN, JM ;

LANGEARD, E .

COOPER, RG ;

LITTLE, B .

[15]

DAVIDSON D, 1978, MANAGE REV, V67, P13

[16]

DAVIS DL, 1979, J RETAILING, V55, P3

[17]

DEARDEN J, 1978, HARVARD BUS REV, V56, P132

[18] MARKETING INTERMEDIARIES IN CHANNELS OF DISTRIBUTION FOR SERVICES [J].

DONNELLY, JH .

[19]

DONNELLY JH, 1980, FINANCIAL I MARKETIN, P143

[20]

*DUN BRADSTR INC, 1982, DUN BRADSTR MILL DO, V2