NASH THEORY OF COOPERATIVE GAMES AS A PREDICTOR OF THE OUTCOMES OF BUYER-SELLER NEGOTIATIONS - AN EXPERIMENT IN MEDIA PURCHASING

被引：63

作者：

NESLIN, SA

GREENHALGH, L

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1983年 / 20卷 / 04期

关键词：

D O I：

10.2307/3151441

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：368 / 379

页数：12

共 62 条

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