TINKER TOYS AND CHRISTMAS TREES - OPENING A NEW MERCHANDISING PACKAGE FOR AMOCO-OIL-COMPANY

被引：7

作者：

DYER, JS ^{[1
]}

LUND, RN ^{[1
]}

机构：

[1] STANDARD OIL CO INDIANA, CHICAGO, IL 60680 USA

来源：

INTERFACES | 1982年 / 12卷 / 06期

关键词：

D O I：

10.1287/inte.12.6.38

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：38 / 52

页数：15

共 9 条

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