EVALUATING THE MEASUREMENT VALIDITY OF LIFE-STYLE TYPOLOGIES WITH QUALITATIVE MEASURES AND MULTIPLICATIVE FACTORING

被引：29

作者：

LASTOVICKA, JL

MURRY, JP

JOACHIMSTHALER, EA

机构：

[1] UNIV WISCONSIN,MKT,MADISON,WI 53706

[2] INST ESTUDIOS SUPER EMPRESA,BARCELONA,SPAIN

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 01期

关键词：

D O I：

10.2307/3172547

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：11 / 23

页数：13

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