AN EMPIRICAL-ANALYSIS OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND CONSUMER PRICE ELASTICITY

被引：202

作者：

KRISHNAMURTHI, L ^{[1
]}

RAJ, SP ^{[1
]}

机构：

[1] SYRACUSE UNIV,DEPT CHAIR MKT,SYRACUSE,NY 13210

来源：

MARKETING SCIENCE | 1991年 / 10卷 / 02期

关键词：

CHOICE AND QUANTITY PRICE ELASTICITIES; BRAND LOYALTY; PANEL DATA;

D O I：

10.1287/mksc.10.2.172

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：172 / 183

页数：12

相关论文

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[13] LOYALTY GROUP SEGMENTATION MODEL FOR BRAND PURCHASING SIMULATION
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