LOYALTY GROUP SEGMENTATION MODEL FOR BRAND PURCHASING SIMULATION

[1] ASSAEL H, 1976, J ADVERTISING RES, V16, P27

[2] EQUILIBRIUM STOCHASTIC CHOICE AND MARKET PENETRATION THEORIES - DERIVATIONS AND COMPARISONS [J]. MANAGEMENT SCIENCE, 1976, 22 (10) : 1051 - 1063

[3] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[4] BUTLER DH, 1971, HENDRODYNAMICS FUNDA, pCH2

[5] BUTLER DH, 1970, HENDRODYNAMICS FUNDA, pCH1

[6] Frank R., 1972, MARKET SEGMENTATION

[7] FRANK RE, 1967, J ADVERTISING RES, V7, P27

[8] ENTROPY MODEL OF BRAND PURCHASE BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 361 - 375

[9] SHORT-TERM PRICE AND DEALING EFFECTS IN SELECTED MARKET SEGMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 171 - 185

[10] MARKET SEGMENT RESPONSE TO MARKETING DECISION VARIABLES [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) : 399 - 412

[1] ASSAEL H, 1976, J ADVERTISING RES, V16, P27

[2] EQUILIBRIUM STOCHASTIC CHOICE AND MARKET PENETRATION THEORIES - DERIVATIONS AND COMPARISONS [J]. MANAGEMENT SCIENCE, 1976, 22 (10) : 1051 - 1063

[3] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[4] BUTLER DH, 1971, HENDRODYNAMICS FUNDA, pCH2

[5] BUTLER DH, 1970, HENDRODYNAMICS FUNDA, pCH1

[6] Frank R., 1972, MARKET SEGMENTATION

[7] FRANK RE, 1967, J ADVERTISING RES, V7, P27

[8] ENTROPY MODEL OF BRAND PURCHASE BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 361 - 375

[9] SHORT-TERM PRICE AND DEALING EFFECTS IN SELECTED MARKET SEGMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 171 - 185

[10] MARKET SEGMENT RESPONSE TO MARKETING DECISION VARIABLES [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) : 399 - 412