2-SIDED VERSUS ONE-SIDED APPEALS - A COGNITIVE PERSPECTIVE ON ARGUMENTATION, SOURCE DEROGATION, AND THE EFFECT OF DISCONFIRMING TRIAL ON BELIEF CHANGE

被引：101

作者：

KAMINS, MA ^{[1
]}

ASSAEL, H ^{[1
]}

机构：

[1] NYU, GRAD SCH BUSINESS ADM, NEW YORK, NY 10003 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 01期

关键词：

D O I：

10.2307/3151751

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：29 / 39

页数：11

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