FACTORS AFFECTING COGNITIVE RESISTANCE TO ADVERTISING

被引：74

作者：

WRIGHT, P ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF CONSUMER RESEARCH | 1975年 / 2卷 / 01期

关键词：

D O I：

10.1086/208610

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：1 / 9

页数：9

相关论文

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