A SIMPLE ALGEBRAIC ESTIMATION PROCEDURE FOR INNOVATION DIFFUSION-MODELS OF NEW PRODUCT ACCEPTANCE

被引：49

作者：

MAHAJAN, V ^{[1
]}

SHARMA, S ^{[1
]}

机构：

[1] UNIV S CAROLINA, MKT, COLUMBIA, SC 29208 USA

来源：

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE | 1986年 / 30卷 / 04期

关键词：

D O I：

10.1016/0040-1625(86)90031-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：331 / 345

页数：15

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