INFORMATION-AVAILABILITY AS A DETERMINANT OF MULTIPLE REQUEST EFFECTIVENESS

被引：30

作者：

TYBOUT, AM

STERNTHAL, B

CALDER, BJ

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1983年 / 20卷 / 03期

关键词：

D O I：

10.2307/3151831

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：280 / 290

页数：11

共 27 条

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