SUBSTITUTION IN USE AND THE ROLE OF USAGE CONTEXT IN PRODUCT CATEGORY STRUCTURES

被引：206

作者：

RATNESHWAR, S ^{[1
]}

SHOCKER, AD ^{[1
]}

机构：

[1] UNIV MINNESOTA,CARLSON SCH MANAGEMENT,MINNEAPOLIS,MN 55455

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 03期

关键词：

D O I：

10.2307/3172864

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：281 / 295

页数：15

共 54 条

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