VISUAL PRESENTATION OF MARKETING STIMULI DEFINED IN HYPERSPACE

被引：7

作者：

DARDEN, WR ^{[1
]}

FLASCHNE.AB ^{[1
]}

机构：

[1] UNIV GEORGIA,COLL BUSINESS ADM,ATHENS,GA 30601

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 04期

关键词：

D O I：

10.2307/3151297

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：456 / 461

页数：6

共 25 条

[11] CONJOINT MEASUREMENT FOR QUANTIFYING JUDGMENTAL DATA [J].

GREEN, PE ;

RAO, VR .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) :355-363

[12] ANALYSIS OF INTERACTIONS IN MARKETING RESEARCH DATA [J].

GREEN, PE .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) :410-420

[13] NOTE ON PROXIMITY MEASURES AND CLUSTER ANALYSIS [J].

GREEN, PE ;

RAO, VR .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) :359-364

[14]

GREEN PE, 1972, APPLIED MULTIDIMENSI

[15]

GREEN PE, 1967, MANAGE SCI, V13, pB387

[16] HIERARCHICAL CLUSTERING SCHEMES [J].

JOHNSON, SC .

PSYCHOMETRIKA, 1967, 32 (03) :241-254

[17] MULTIDIMENSIONAL-SCALING BY OPTIMIZING GOODNESS OF FIT TO A NONMETRIC HYPOTHESIS [J].

KRUSKAL, JB .

PSYCHOMETRIKA, 1964, 29 (01) :1-27

[18] SPATIAL MEASUREMENT OF RETAIL STORE DEMAND [J].

MACKAY, DB .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) :447-453

[19]

MCDANIEL C, 1971, SAVINGS LOAN NEWS, V92, P40

[20]

Morrison D., 1967, MANAGE SCI, V13, pB775, DOI DOI 10.1287/MNSC.13.12.B775

← 1 2 3 →