CHOICE MAP - INFERRING A PRODUCT-MARKET MAP FROM PANEL DATA

被引:106
作者
ELROD, T
机构
关键词
D O I
10.1287/mksc.7.1.21
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:21 / 40
页数:20
相关论文
共 51 条
[1]  
[Anonymous], 1983, MARKET SCI
[2]   EQUILIBRIUM STOCHASTIC CHOICE AND MARKET PENETRATION THEORIES - DERIVATIONS AND COMPARISONS [J].
BASS, FM ;
JEULAND, A ;
WRIGHT, GP .
MANAGEMENT SCIENCE, 1976, 22 (10) :1051-1063
[3]   MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J].
BASS, FM ;
TIGERT, DJ ;
LONSDALE, RT .
JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) :264-270
[4]  
Bass FM, 1984, MARKETING SCI, V3, P267
[5]   MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J].
BLATTBERG, RC ;
SEN, SK .
JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) :34-45
[6]  
CARROLL JD, 1972, MULTIDIMENSIONAL SCA
[7]  
Chang J. J., 1969, USE PROFIT COMPUTER
[8]  
Coombs C., 1983, PSYCHOL MATH
[9]  
COOPER LG, 1988, IN PRESS MANAGEMENT, V34