AN APPROACH FOR ASSESSING DEMOGRAPHIC AND PRICE INFLUENCES ON BRAND PURCHASE BEHAVIOR

被引：12

作者：

JONES, JM ^{[1
]}

ZUFRYDEN, FS ^{[1
]}

机构：

[1] UNIV SO CALIF,GRAD SCH BUSINESS ADM,LOS ANGELES,CA 90007

来源：

JOURNAL OF MARKETING | 1982年 / 46卷 / 01期

关键词：

D O I：

10.2307/1251158

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：36 / 46

页数：11

共 22 条

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