A REVIEW OF MULTIDIMENSIONAL-SCALING IN MARKETING-RESEARCH

[21] Davison M.L., 1983, MULTIDIMENSIONAL SCA

[22] EVALUATING MODELS OF ATTITUDE STRUCTURE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 279 - 286

[23] DATA QUALITY, LEVEL OF AGGREGATION, AND NONMETRIC MULTIDIMENSIONAL-SCALING SOLUTIONS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 92 - 97

[24] USING CLUSTER ANALYSIS TO IMPROVE MARKETING EXPERIMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 340 - 347

[25] Deutscher T., 1982, PROXIMITY PREFERENCE

[26] DOYLE P, 1973, J MARKET RES SOC, V15, P24

[27] MULTIDIMENSIONAL-SCALING OF DERIVED DISSIMILARITIES [J]. MULTIVARIATE BEHAVIORAL RESEARCH, 1979, 14 (02) : 227 - 244

[28] NUMERICAL TAXONOMY IN MARKETING ANALYSIS - REVIEW ARTICLE [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 83 - 98

[29] SEMANTIC DIFFERENTIAL AND NONMETRIC MULTI-DIMENSIONAL SCALING DESCRIPTIONS OF BRAND IMAGES [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 238 - 240

[30] GREEN P, 1973, DARTNELL MARKETING M

[21] Davison M.L., 1983, MULTIDIMENSIONAL SCA

[22] EVALUATING MODELS OF ATTITUDE STRUCTURE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 279 - 286

[23] DATA QUALITY, LEVEL OF AGGREGATION, AND NONMETRIC MULTIDIMENSIONAL-SCALING SOLUTIONS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 92 - 97

[24] USING CLUSTER ANALYSIS TO IMPROVE MARKETING EXPERIMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 340 - 347

[25] Deutscher T., 1982, PROXIMITY PREFERENCE

[26] DOYLE P, 1973, J MARKET RES SOC, V15, P24

[27] MULTIDIMENSIONAL-SCALING OF DERIVED DISSIMILARITIES [J]. MULTIVARIATE BEHAVIORAL RESEARCH, 1979, 14 (02) : 227 - 244

[28] NUMERICAL TAXONOMY IN MARKETING ANALYSIS - REVIEW ARTICLE [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 83 - 98

[29] SEMANTIC DIFFERENTIAL AND NONMETRIC MULTI-DIMENSIONAL SCALING DESCRIPTIONS OF BRAND IMAGES [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 238 - 240

[30] GREEN P, 1973, DARTNELL MARKETING M