THE ROLE OF ATTENTION IN MEDIATING THE EFFECT OF ADVERTISING ON ATTRIBUTE IMPORTANCE

被引：172

作者：

MACKENZIE, SB

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1986年 / 13卷 / 02期

关键词：

D O I：

10.1086/209059

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：174 / 195

页数：22

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