INTERVENTION ANALYSIS OF A FIELD EXPERIMENT TO ASSESS THE BUILDUP EFFECT OF ADVERTISING

被引：19

作者：

KRISHNAMURTHI, L

NARAYAN, J

RAJ, SP

机构：

[1] SUNY COLL OSWEGO,MATH,OSWEGO,NY 13126

[2] SYRACUSE UNIV,SCH MANAGEMENT,SYRACUSE,NY 13210

来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 04期

关键词：

D O I：

10.2307/3151809

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：337 / 345

页数：9

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