PERCEIVED BELIEVABILITY OF RESEARCH RESULTS INFORMATION IN ADVERTISING

被引：46

作者：

BELTRAMINI, RF ^{[1
]}

EVANS, KR ^{[1
]}

机构：

[1] ARIZONA STATE UNIV,MKT,TEMPE,AZ 85287

来源：

JOURNAL OF ADVERTISING | 1985年 / 14卷 / 03期

关键词：

D O I：

10.1080/00913367.1985.10672953

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：18 / &

共 45 条

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[39]

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