PRODUCT-LEVEL CHOICE - A TOP-DOWN OR BOTTOM-UP PROCESS

被引：71

作者：

PARK, CW ^{[1
]}

SMITH, DC ^{[1
]}

机构：

[1] UNIV WISCONSIN,SCH BUSINESS,MADISON,WI 53706

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期

关键词：

D O I：

10.1086/209215

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：289 / 299

页数：11

相关论文

共 17 条

[1] IDEALS, CENTRAL TENDENCY, AND FREQUENCY OF INSTANTIATION AS DETERMINANTS OF GRADED STRUCTURE IN CATEGORIES
BARSALOU, LW
[J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1985, 11 (04) : 629 - 654
[2] AD HOC CATEGORIES
BARSALOU, LW
[J]. MEMORY & COGNITION, 1983, 11 (03) : 211 - 227
[3] CONTEXT-INDEPENDENT AND CONTEXT-DEPENDENT INFORMATION IN CONCEPTS
BARSALOU, LW
[J]. MEMORY & COGNITION, 1982, 10 (01) : 82 - 93
[4] EFFECTS OF FRAMING ON EVALUATION OF COMPARABLE AND NONCOMPARABLE ALTERNATIVES BY EXPERT AND NOVICE CONSUMERS
BETTMAN, JR
SUJAN, M
[J]. JOURNAL OF CONSUMER RESEARCH, 1987, 14 (02) : 141 - 154
[5] BIEHAL G, 1988, EFFECTS CONCURRENT V
[6] USE OF PLAN SCHEMATA IN THE RECALL AND RECOGNITION OF GOAL-DIRECTED ACTIONS
BREWER, WF
DUPREE, DA
[J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1983, 9 (01) : 117 - 129
[7] HOWARD JA, 1977, CONSUMER BEHAVIOR AP
[8] COMPARABILITY AND HIERARCHICAL PROCESSING IN MULTIALTERNATIVE CHOICE
JOHNSON, MD
[J]. JOURNAL OF CONSUMER RESEARCH, 1988, 15 (03) : 303 - 314
[9] CONSUMER CHOICE STRATEGIES FOR COMPARING NONCOMPARABLE ALTERNATIVES
JOHNSON, MD
[J]. JOURNAL OF CONSUMER RESEARCH, 1984, 11 (03) : 741 - 753
[10] JOHNSON MD, 1988, DIFFERENTIAL PROCESS