THE NEWPROD SYSTEM - THE INDUSTRY EXPERIENCE

被引：58

作者：

COOPER, RG

机构：

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1992年 / 9卷 / 02期

关键词：

D O I：

10.1016/0737-6782(92)90003-U

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Robert G. Cooper presents an update on the NewProd model, a new product screening, evaluation and diagnostic tool first described in this journal in 1985. He reviews the model's original development and describes subsequent modifications. Next, he presents validation res Its from North America and Europe, revealing a predictive ability of 73-84%. An actual case study demonstrates NewProd in use, complete with computer output graphics and analysis.

引用

页码：113 / 127

页数：15

共 23 条

[1]

*BOOZ ALL HAM, 1982, NEW PROD MAN 1980S

[2] A DUTCH TEST WITH THE NEWPROD-MODEL [J].