CONSUMER PERCEPTIONS OF PROMOTIONAL ACTIVITY

被引：131

作者：

KRISHNA, A

CURRIM, IS

SHOEMAKER, RW

机构：

[1] UNIV CALIF IRVINE,GRAD SCH MANAGEMENT,IRVINE,CA 92717

[2] NYU,STERN SCH BUSINESS,NEW YORK,NY 10003

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 02期

关键词：

D O I：

10.2307/1252233

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

引用

收藏

页码：4 / 16

页数：13

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