COMPARING DERIVED IMPORTANCE WEIGHTS ACROSS ATTRIBUTES

被引：41

作者：

WITTINK, DR

KRISHNAMURTHI, L

NUTTER, JB

机构：

[1] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL 60201

[2] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF CONSUMER RESEARCH | 1982年 / 8卷 / 04期

关键词：

D O I：

10.1086/208890

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：471 / 474

页数：4

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[8]

WITTINK DR, 3RD P ANN MARK MEAS

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