MEASURING PRODUCT CATEGORY INVOLVEMENT - A MULTITRAIT-MULTIMETHOD STUDY

被引：75

作者：

GOLDSMITH, RE

EMMERT, J

机构：

来源：

JOURNAL OF BUSINESS RESEARCH | 1991年 / 23卷 / 04期

关键词：

D O I：

10.1016/0148-2963(91)90021-O

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：363 / 371

页数：9

共 13 条

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