STATE-OF-MIND EFFECTS ON THE ACCURACY WITH WHICH UTILITY-FUNCTIONS PREDICT MARKETPLACE CHOICE

被引：53

作者：

WRIGHT, P ^{[1
]}

KRIEWALL, MA ^{[1
]}

机构：

[1] UNIV SANTA CLARA, GRAD SCH BUSINESS, SANTA CLARA, CA 95053 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 03期

关键词：

D O I：

10.2307/3150526

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：277 / 293

页数：17

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