CONSUMER RESPONSES TO ADVERTISING - THE EFFECTS OF AD CONTENT, EMOTIONS, AND ATTITUDE TOWARD THE AD ON VIEWING TIME

被引：302

作者：

OLNEY, TJ

HOLBROOK, MB

BATRA, R

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027

[2] UNIV MICHIGAN,SCH BUSINESS ADM,ANN ARBOR,MI 48109

来源：

JOURNAL OF CONSUMER RESEARCH | 1991年 / 17卷 / 04期

关键词：

D O I：

10.1086/208569

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：440 / 453

页数：14

共 69 条

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RAY, ML .

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[10]

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