Examines the theoretical implications of results based on a study by P. A. Cowan, J. Langer, J. Heavenrich, and M. Nathanson (see 43:6), demonstrating that modeling influences produce generalized and enduring changes in moral judgments. The limitations attributed to social learning theory for explaining these and other supplementary findings are questioned on both empirical and conceptual grounds. (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1969 American Psychological Association.