PERCEIVED RISK IN STORE SELECTION

被引：46

作者：

HISRICH, RD

DORNOFF, RJ

KERNAN, JB

机构：

[1] BOSTON COLL,BOSTON,MA 02167

[2] UNIV CINCINNATI,CINCINNATI,OH 45221

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 04期

关键词：

D O I：

10.2307/3149311

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：435 / 439

页数：5

共 16 条

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[7] PERCEIVED RISK AND CONSUMER DECISION-MAKING - THE CASE OF TELEPHONE SHOPPING [J].

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RICH, SU .

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[8]

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[9]

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[10] MEASURES OF ASSOCIATION FOR CROSS CLASSIFICATIONS [J].

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