LONGITUDINAL-STUDY OF CORRECTIVE ADVERTISING

[1] Aaker D. A., 1974, CONSUMERISM SEARCH C, P137

[2] [Anonymous], 1971, STAT PRINCIPLES EXPT

[3] ARMSTRONG GM, 1975, MSU BUS TOP-MICH ST, V23, P21

[4] ARMSTRONG GM, 1973, INCREASING MARKETING, P430

[5] FEDERAL TRADE COMMISSIONS USE OF EVIDENCE TO DETERMINE DECEPTION [J]. JOURNAL OF MARKETING, 1977, 41 (01) : 54 - 62

[6] FEDERAL-TRADE-COMMISSION AND REGULATION OF ADVERTISING IN CONSUMER INTEREST [J]. JOURNAL OF MARKETING, 1969, 33 (01) : 40 - 44

[7] SURROGATE INDICATORS AND DECEPTION IN ADVERTISING [J]. JOURNAL OF MARKETING, 1972, 36 (03) : 10 - 15

[8] DILLON T, 1973, J ADVERTISING RES, V13, P9

[9] CORRECTIVE ADVERTISING REMEDY OF FTC - EXPERIMENTAL EVALUATION [J]. JOURNAL OF MARKETING, 1974, 38 (01) : 48 - 54

[10] DYER RF, 1974 P NAT C AM AC A, P166

[1] Aaker D. A., 1974, CONSUMERISM SEARCH C, P137

[2] [Anonymous], 1971, STAT PRINCIPLES EXPT

[3] ARMSTRONG GM, 1975, MSU BUS TOP-MICH ST, V23, P21

[4] ARMSTRONG GM, 1973, INCREASING MARKETING, P430

[5] FEDERAL TRADE COMMISSIONS USE OF EVIDENCE TO DETERMINE DECEPTION [J]. JOURNAL OF MARKETING, 1977, 41 (01) : 54 - 62

[6] FEDERAL-TRADE-COMMISSION AND REGULATION OF ADVERTISING IN CONSUMER INTEREST [J]. JOURNAL OF MARKETING, 1969, 33 (01) : 40 - 44

[7] SURROGATE INDICATORS AND DECEPTION IN ADVERTISING [J]. JOURNAL OF MARKETING, 1972, 36 (03) : 10 - 15

[8] DILLON T, 1973, J ADVERTISING RES, V13, P9

[9] CORRECTIVE ADVERTISING REMEDY OF FTC - EXPERIMENTAL EVALUATION [J]. JOURNAL OF MARKETING, 1974, 38 (01) : 48 - 54

[10] DYER RF, 1974 P NAT C AM AC A, P166